O'Keeffe & Company

The Challenge

Making Connections

The G-1, responsible for human resources activities for the U.S. Army, wanted a way to connect Soldiers and their support systems back home. In addition to being easy to use and secure, the Army also needed to provide ways to address challenging topics and effect positive behavioral change.

The Solution

Can we talk?

O'Keeffe & Company developed a custom social network – GTSY.com – to forge connections and deliver entertaining and critical messages to reach Soldiers via online videos, discussion forums, and group network programs.

The Result

Celebrities Shout Out

In addition to building the social networking platform, O'Keeffe & Company engaged with dozens of celebrities to create customized shout outs to the troops and developed videos designed to foster conversation on a wide range of personnel topics.

GTSY Commercial