O'Keeffe & Company

The Challenge

The Forecast – Mostly Cloudy

Many organizations are carefully – and selectively – moving into cloud computing. CDW sought to provide customers across each of its markets with timely information on how to plan and execute a cloud computing strategy that also aligns with organizational goals.

The Solution

The Barometric Pressure – Rising

With O'Keeffe & Company, CDW surveyed 1,200 U.S. IT professionals in small, medium, and large businesses; Federal, state, and local government agencies; healthcare organizations; and K-12 and higher education institutions. The report determined where organizations are with cloud adoption, what benefits are driving adoption, what challenges still hinder progress, and recommendations for how organizations can successfully implement cloud computing.

The Result

Blue Skies

The Cloud Computing Tracking Poll is CDW's largest disruptive program to date. Addressing all seven segments of the company's business, the program has garnered more than 300 media placements since its launch. The study was featured at three major conferences and provided CDW's solution architects and sales team with a platform to showcase its deep expertise.