O'Keeffe & Company

The Challenge

Heart Rate

With incentive payments scheduled to start in 2011, healthcare organizations were working on how to implement an Electronic Health Record (EHR) and still deliver great patient care. Yet, while the healthcare industry was focused on Meaningful Use, patients were worried about something else – the security of their personal health information.

The Solution

Exercise Daily

O'Keeffe & Company worked with CDW Healthcare to develop companion reports that established an EHR cost model for physician practices and outlined patient perceptions of IT security in healthcare and patient requirements for the protection of their personal information.

The Result

For the Record

With more than 120 unique media placements, including CBS Radio, Health Data Management, Healthcare Informatics, American Media News, and Investor's Business Daily, more than 27 million media impressions, and presentations at HIMMS 2011 and the Scottsdale Institute, the reports enabled CDW Healthcare to take an active role in shaping stories in healthcare IT and mainstream media.