O'Keeffe & Company

The Challenge

AA for Tech CMOs

Tech marketers face a whole new world of challenges. To establish stronger, more collaborative relationships with its partners, CDW sought to bring together the chief marketing officers (CMOs) of leading IT organizations in a forum where they could meet, share best practices, and tackle common problems.

The Solution

The Whole Package

O'Keeffe & Company worked with CDW to create the CMOjo concept, as well as coordinate the event from start to finish – including logo and website design, extensive attendee and speaker outreach, venue management, and on-site support.

The Result

Can We Get Another?

The inaugural CMOjo meeting in Palo Alto, Calif., brought together CMOs from more than a dozen leading IT companies. Attendees walked away from the meeting with new and strengthened relationships with their tech marketing peers, as well as new ideas on how to change the game. CDW was more than pleased with the event and engaged O'Keeffe & Company to begin planning the next CMOjo meeting.