Symantec sought to improve traction and attendance to its annual Government IT Symposium. For years, the Symposium drew a few hundred attendees, and the team wanted to increase its exposure and gravity in the market, making it a "must attend" event.
O'Keeffe & Company worked with Symantec to transition the Government IT Symposium from a single-vendor, product-focused event to a broad-based, public/private collaborative thought leadership and peer networking center.
To do this, O'Keeffe & Company engaged an advisory group, composed of government and industry representatives, to help shape the program and drive attendance; included a mix of government and industry speakers in the five new program tracks; used both push and pull strategies for the renewed public/private partnership focus; and last, but certainly not least, executed the event with precision.
Total Attendees:
1,367 (a 40% increase over 2010)
Government Attendance:
57% (2010 saw 44%, 2009 saw 35%)
Well Received:
"Best panel on this topic I have seen to date"- Track C, Session 2 Attendee
Pre-registration
1,752 (64% of pre-registrants attended, plus 244 onsite registrations)