A Magic Mix
O'Keeffe & Company worked with Symantec to transition the Government IT Symposium from a single-vendor,
product-focused event to a broad-based, public/private collaborative thought leadership and peer networking
To do this, O'Keeffe & Company engaged an advisory group, composed of government and industry representatives, to help shape
the program and drive attendance; included a mix of government and industry speakers in the five new program tracks;
used both push and pull strategies for the renewed public/private partnership focus; and last, but certainly not
least, executed the event with precision.