O'Keeffe & Company

The Challenge

Open the Fund Gates

The USO is a nonprofit organization established to meet the human service needs of U.S. armed forces personnel and their families. The organization wanted to increase traffic to its website and, ultimately, drive donations so it could help additional servicemen, servicewomen, and their families.

The Solution

Face Lift

O'Keeffe & Company redesigned the USO website as an easy-to-use resource that provides additional information about the USO's mission, how to donate, and volunteer opportunities.

The Result

Fresh Content

The website drives donations by keeping the content fresh and up to date. Content is handled by USO staff through a content management system.