Have you had a sanity check?
Access innovative, insightful, and relevant research studies that empower
you to stop guessing.
Why Customers Buy: The 2007 Healthcare IT Sanity Check Report™
Completed in November 2007 in conjunction with HIMSS Analytics, the 2007 Healthcare IT Sanity Check Report™ details:
- WHY do customers buy?
- WHO makes the purchasing decision?
- WHERE do decision makers get their information?
The report explores who and what influences healthcare technology purchasing decisions and what healthcare technology vendors can do to increase their marketing performance. In addition to WHY, WHO, and WHERE you will learn:
- WHAT information sources influence healthcare technology buyers?
- HOW do healthcare technology buyers evaluate vendors?
- WHAT are the challenges associated with communicating the value of healthcare technology to healthcare organizations?
- HOW do healthcare technology executives utilize new communication vehicles such as Webinars, podcasts, and blogs?
- HOW do healthcare technology marketing execs measure the success of their programs?
Why Customers Buy - The K-12 Ed Tech Sanity Check Study™
Do industry marketing execs focused on the K-12 ed tech market understand:
- WHY their customers buy?
- WHO makes the decision?
- WHERE decision makers get their information?
This new report, completed in January 2007 by T.H.E. Journal and O’Keeffe & Company, will explore
who and what influences K-12 ed tech purchasing decisions and what ed tech vendors can do
to increase their marketing performance. In addition, learn:
- WHAT information sources influence K-12 ed tech buyers?
- HOW do K-12 ed tech buyers evaluate vendors?
- WHAT are the challenges associated with communicating the value of tech to administrators?
- HOW do ed tech vendors maximize results from new communication vehicles such as Webinars,
podcasts, and blogs?
- HOW do K-12 ed tech marketing execs measure the success of their programs?
Why Customers Buy - The IT Marketer’s Sanity Check
How well are IT marketing executives communicating with the market?
What can we do better? This study examines responses from both IT and marketing executives
to deliver a unique perspective.
You’ll learn about technology decision makers’:
- Challenges and priorities
- Decision process
- Sources of information about technology products and services
- Opinions about new media - Webinars, Podcasts, Blogs
- Advice for IT marketing executives
- And much more.
Why Customers Buy - The Government Marketer’s Sanity Check
Think you know how to market to government? Like the commercial study above, we compared
and contrasted feedback from government IT executives and the professionals who are marketing to
them. Learn about the government market’s unique requirements and feedback for technology
marketers targeting this niche.
